From Cars To Buildings: Mazda Infuses Dealerships With Upscale Design

From Cars To Buildings: Mazda Infuses Dealerships With Upscale Design

Mazda has been trying to move up-market in recent years and the sophisticated design of its current vehicles have given the company a good boost in that regard.

Now the Japanese automaker hopes to translate some of the upscale design principles from its vehicles to U.S. dealer showrooms as part of a larger effort it calls Retail Evolution.

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Facilities projects: Who's asking for what

Facilities projects: Who's asking for what

Facilities projects are among the most contentious issues between automakers and their dealers.

Automakers say stores need to be renovated to improve the customer's experience at the dealership and to project a more modern look. Dealers agree that their stores should be clean and inviting but question whether every design mandate helps sell cars.

It comes down to money. Setting aside the real-estate expenses, the cost of constructing or renovating buildings can vary enormously, depending on the size of the dealership, the local rate for construction labor and so on. But it's not cheap. That's why few automakers like to talk about how much the renovations will cost and what financial incentives they offer dealers to do the work.

Here are rundowns of some facilities programs under way.

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Factory Image Programs: An NADA Research Project

Factory Image Programs: An NADA Research Project

LAS VEGAS (Feb. 4, 2012) – While new-car dealers see value in having clean and modern facilities, many have questions and, in a significant number of cases, are not convinced that the factory upgrades they are being asked to do will result in an increased return on investment, according to a new study by Glenn Mercer issued today at a press briefing during the 2012 NADA Convention and Expo in Las Vegas.

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