Nissan Retail Environment Design Initiative NREDI 2.0
Nissan's innovative NREDI 2.0 design, intended to provide customers with attractive, comfortable, and welcoming places to spend time while also offering needed services as efficiently as possible. The initiative is part of the new standard for next generation Nissan dealerships worldwide.
More than 400 Nissan dealerships in 30 countries have already made the change, with the target set at 9,000 dealerships in more than 170 countries by the end of fiscal year 2022.
Express service has become a critical element in Nissan’s dealer operations in recent years. Consider that 75% of its customers wait at the dealership for routine maintenance appointments instead of dropping their vehicles off.
NREDI 2.0 includes an array of conveniently placed digital notepads in a shared sales and service lounge for quick electronic assistance when needed. There is a complimentary kids area, also equipped with digital notepads. There are glass-walled consultation rooms for the sales staff and an open consultation area for discussions with service technicians.
NREDI 2.0 will also include a “Nissan Personalization Studio,” which allows for an interactive experience on a grand scale, allowing potential buyers to dream big while they play out purchase options on a big screen.
Automotive Architect is familiar with the complete NREDI 2.0 program requirements, as such we design a custom solution for each Nissan dealer.
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