Factory Image Programs: An NADA Research Project

LAS VEGAS (Feb. 4, 2012) – While new-car dealers see value in having clean and modern facilities, many have questions and, in a significant number of cases, are not convinced that the factory upgrades they are being asked to do will result in an increased return on investment, according to a new study by Glenn Mercer issued today at a press briefing during the 2012 NADA Convention and Expo in Las Vegas.