Dealers cheer Ford facilities plan The big draw: Offer to match store spending is all carrot, no stick

By offering to match dealers' spending on facility renovations dollar-for-dollar up to $750,000 per store, Ford has taken an already good program and made it even better, dealers say.

Ford's program won praise from its dealers and from a former chairman of the National Automobile Dealers Association whose term was marked by heated opposition to manufacturers' rigid facility-design programs.

Bradford Wernle
Automotive News

Bradford Wernle at